Mock-up Design
In the distant future, there is only capsule food that exists. Nutrition Co. is Food capsule company. As time passed, The company, nearing bankruptcy, eventually shifted to traditional food production. You're new employee who recently rejoined the Nutrition Co. to stop the company's bankruptcy.
Game Genre: Management/Strategy/Simulation
Developer team: Varnonsoft
My role: Art Director
Design Moodboard, Environment, Logo, All Sprite, UX/UI
Theme: Cyberpunk
Concept: Players will start working in an old factory and gradually improve the place to make it look cleaner and more modern. The factory is located within the city, with lights from nearby buildings visible through the windows.
*Project discontinued (team disbanded)
Sprite
Player
Character Design
Logo
Design
Nutrition Co. Logo Concept: The logo represents the first-ever factory to invent capsule meals — now on the brink of closing down. The design features italicized fonts to convey a sense of speed and efficiency. A classic cloche (serving dome) covers the word “Nutrition,” symbolizing that when it comes to a complete meal, Nutrition is the only choice — simple, fast, and nutritionally complete in one go. The overall style is retro, hinting at the brand's long-standing history and vintage roots.
Elegant Inc. Logo Concept: A new company competing with the Nutrition brand, producing food products for affluent consumers. The logo features a capsule shape with panel lines to convey modernity, advanced technology, and the nutrients contained within.
Bob Industry Logo Concept: A food brand designed for the working class and industrial sector. The typography is styled to resemble industrial buildings, reflecting the essence of factories and machinery.